We at Mirai Agris Co., Ltd. are a manufacturer and trading company specializing in agricultural seeds and seedlings, as well as horticultural products.

Since our founding in 1988, our business has evolved from its early days―when the sale of houseplant seeds and seedlings was our main focus―to include seeds and seedlings for potted flowers and bedding plants, vegetable seeds and seedlings for home gardens and professional growers, and the sale of designer green plants for interior design shops. Furthermore, moving beyond a business model focused primarily on imported seeds and seedlings, we have expanded to include the development of our own original breeding varieties and act as an agent for domestic seed and seedling companies, enabling us to provide products that meet the needs of growers.

Japanese agriculture is facing increasingly severe challenges due to environmental changes such as the weak yen and global warming. The development of seeds, seedlings, and agricultural supplies that are less susceptible to exchange rate risks, as well as the development of varieties with superior environmental resilience―particularly those resistant to heat―have become urgent priorities.

Drawing on the knowledge and expertise we have cultivated over the years, we will continue to take on new challenges―such as developing new horticultural seeds and seedlings, providing support for cultivation techniques, and opening up new sales channels―to contribute to the development of Japanese agriculture and farming communities.

Business Overview

Seed and Seedling Division

We sell seeds and seedlings―including our own original varieties, new varieties from overseas, and high-quality domestic varieties―directly to commercial growers nationwide. Our customer base ranges from horticultural growers to vegetable farmers, and we have more than 3,000 customers.

Whether it’s horticultural seeds and seedlings for flowers and houseplants or vegetable seeds and seedlings for home gardens and professional farmers, we have specialized staff in each field who strive to recommend varieties suited to the growing conditions at each production site.

Japan’s climate varies from north to south, and the varieties best suited to each region also differ depending on the grower’s cultivation methods. We listen carefully to our customers’ needs and, from our wide range of varieties, recommend those best suited to each customer’s specific growing conditions and profitability goals.

We also introduce the latest supplies and equipment to help our customers save labor and improve efficienc.

Main Products

1. Potted Plants

Hydrangeas, Carnations, Cyclamens, Dahlias, Poinsettias,Pot mums, Argyranthemum, and others

2. Garden Plants

Pansies and Violas, Catharanthus, Primroses, Begonias, Petunias, Tagetes, and various other annuals, perennials, and shrubs

3. Vegetable

Various vegetable seeds, own-root/grafted plug seedlings, Strawberry young plants

4. Houseplants

Anthuriums, Ferns, Dracaenas, Succulents, various Tissue-cultured plants

5. Supplies

Potting soil, Fertilizers, Biostimulant, Plug trays, Pots, LED pest control lights, Pesticide sprayers, Labor-saving equipment, Fine-mist cooling systems, and more

Home Use Division

This division plans and sells products related to indoor greenery. By incorporating our specialized expertise as a plant-focused company into our products, our concept is to develop authentic indoor greenery products that are easy and hygienic to care for. We design products tailored to various retail channels, such as mass-market retailers and specialty stores, and strive to provide highly original items with strong market appeal.

Plants are produced year-round according to a planned schedule by contracted growers and stylishly arranged at our shipping center, ensuring a stable supply through our unique operational system.

What We Can Offer

"Made-in-Japan" varieties offered by our company

Many of the varieties sold as horticultural seeds and seedlings in Japan are imported from overseas, and under current exchange rate conditions, this has led to a sharp rise in seed and seedling prices. Furthermore, due to the effects of global warming, varieties bred in Europe are not heat-tolerant, limiting the regions where they can be cultivated.

For this reason, we are expanding our network of breeders and producers across Japan and striving to develop and promote varieties bred in Japan that are suited to the country’s climate and environment. We are also actively developing our own unique Japanese varieties, exploring the potential to supply seeds and seedlings from Japan to the rest of the world.

Cyclamen:

While F1 hybrids bred in the Netherlands and France dominate the market for mini cyclamen grown in small pots, large-flowered varieties grown in 12―18 cm pots are typically open-pollinated varieties developed independently by Japanese growers due to the wide variety of options available. We sell these seeds and seedlings on their behalf. Recently, the development of double-flowered varieties has progressed, influencing breeding companies in the Netherlands and France as well.

Combining both foreign and domestic varieties, our company boasts the number one market share in cyclamen seedling sales to Japanese growers.

Primrose:

Since demand for primroses in Japan―particularly the acaulis type―peaks from October through December, early-blooming varieties are the norm. Because many European varieties are mid- to late-blooming, Japan has pursued its own breeding programs, resulting in the development of numerous early-blooming varieties. There is also an abundance of attractive varieties featuring a wide range of flower colors and shapes. Our company holds the leading market share in this category.

Hydrangeas:

European-bred varieties are the mainstream choice for potted plants and garden use. Recently, however, growers have been actively engaged in their own breeding programs, resulting in the development of varieties that differ from European ones―featuring a wide range of colors and flower shapes, as well as flowering characteristics and cultivation performance better suited to Japan’s climate. We are also involved in obtaining patents for high-quality varieties developed by growers and in the sale, and we are working to promote the widespread adoption of Japanese-bred varieties.

Torenia:

We have successfully bred the world’s first double-flowered variety for horticultural use, named “Celestia,” and are selling its young plants in Japan. For the time being, sales are limited to Japan, as the variety is prohibited from being exported; however, we are considering releasing it overseas in the near future.

Catharanthus roseus:

Thanks to the latest breeding techniques, the “Manyo no Bi” series―featuring varieties with variegated flowers―is unique even on a global scale and represents our company’s proprietary varieties.

Cherry Tomatoes:

In Japan, there is high demand for cherry tomatoes eaten raw, so sweetness and texture are key factors. Additionally, due to the effects of global warming, heat tolerance and disease resistance have become increasingly important. Our company has been breeding varieties that combine both of these traits, and we have successfully developed “Dolce Rosso,” a parthenocarpic variety that is heat-tolerant and has a sugar content of 10 or higher, and “Sucre Rouge,” a variety with excellent disease resistance and a sugar content of 10 or higher. These varieties yield exceptionally high harvests, and we plan to introduce them not only within Japan but also to countries in Southeast Asia that experience extreme heat.

What We Are Looking For

1. Export of "Made-in-Japan" varieties
2. Import of horticultural seedlings suited to the Japanese market
3. Import of fertilizers for professional farmers
4. Import of labor-saving equipment for greenhouse cultivation